Starbucks has this new line of beverages called VIVANNO nourishing blends. And this is the font they are using for the names of the flavors. I just don't get it. Really? A really crappy hand-scratch font? It's bad. Plain and simple. It doesn't say "nourishing" or "blend" or "Starbucks".
HATE IT! HATE IT! HATE IT!
I refuse to even try one of these beverages until they change that stupid-ass font. Oh, I'm so serious.
3 comments:
Hi Davey - I hope you've seen the documentary "Helvetica." If not, it's a must-rent for you. It's utterly fascinating, and a great look into total font geeks. Even us un-advertising, un-graphic artist folks loved it. Cheers. G&W
This post gets bonus gay points.
Have you seen the Orange Mango Banana one? They had samples of it on the counter the other morning. Looked like pea soup in dixie cups. Um, ew.
Starbucks is getting more schizo by the hour. Smoothies? Are you kidding me?
xo
HHhhhhhh HHhhhh HHHHH HHHHHoomo.
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